June 3, 2025
San Diego, CA
The internet is teeming with generic, cookie-cutter marketing webinars, workshops or other online resources. But where can you find practical tips and tools specific to the system integration industry?
You guessed it! Here!
CSIA has brought together some of the most experienced and innovative marketers in the system integrator marketplace to bring you a one-day workshop to fill your head with new ideas, inspiration and resources. Plus, you’ll go home with actionable insights and practical plans to make 2025 the best year ever for your marketing efforts.
Session after session is packed with industry experts who know what works in this industry because they’ve done it – time and time again.
Even more importantly, you’ll be elbow to elbow with people just like you – peers tasked with navigating this highly-specialized industry, audience, and well, an ever-changing digital landscape.
Whether you are marketing curious with little or no resources or a more seasoned pro, this is one in-person event you won’t want to miss!
What You Can Expect
The workshop agenda has been designed by marketers in the SI industry for marketers in the SI industry with a deliberate focus on the challenge areas that come up over and over. 
In just one day, you will rough in a marketing framework, dive into the fundamentals of a campaign, participate in peer networking (be prepared to shuffle up the tables!) and look fabulous doing it (group selfie included)!
Note: This workshop has limited availability and was oversold in 2024. If you want to ensure you get a spot, register as soon as you can.
Price ranges from $900- $1,100. (The earlier you register, the more you save!)
Workshop includes a full day of education and materials, breakfast, lunch, two breaks and complimentary access to the CSIA Conference Emerging Leaders and Welcome Receptions.
While CSIA will make every effort to deliver the agenda as presented here, the speakers, schedule and sessions are subject to change as circumstances do.
| 8 am | Registration and Breakfast |
|---|---|
| 9 am | Welcome and Intro |
| 9:15 am | Session 1: Building Your Essential Marketing Strategy Step by Step (Part 1) |
| 10:15 am | Break |
| 10:30 am | Session 2: Building Your Essential Marketing Strategy Step by Step (Part 2) |
| 11:15 am | Group Photo |
| 11:45 am | Session 3: Marketing Tactical Plans |
| 12:45 pm | Lunch |
| 1:30 pm | Session 4: SEO |
| 2:30 pm am | Break |
| 2:45 pm am | Session 5: KPIs |
| 3:45 pm | Break |
| 4 pm | Session 6: Q&A |
| 4:45 pm | Closing Remarks |
The CSIA Marketing Committee members were essential to building this workshop. The committee members are:
Co-Chair: Lindsey Kielmeyer, Business Development Director, MartinCSI
Co-Chair: Georgia Whalen, President, Rivergate Marketing
Julie Gaier, Content Marketing Strategist, TRG Marketing
Becky Kramer, Marketing & Sales Enablement Manager, aeSolutions
Steve Malyszko, Co-Founder and CEO, Malisko Engineering
Pat Miller, Owner and Chair, Engineered Energy Solutions
Christine McQuilkin, Vice President of Account Services, Rivergate Marketing
Karrie Porter, Digital Marketing Specialist, A&E Engineering
Kimberly Shirk, Marketing Manager, Huffman Engineering
