Trade shows – on average they have the highest cost per lead. How do you maximize your investment? Let’s take a look together during this Marketing Special Interest Group meeting!

Beginning with the Theodore Roosevelt administration, the United States became a major player in international trade. One prime example is the USMCA, which replaced the 1994 North American Free Trade Agreement (NAFTA)

Sharing your expertise doesn’t just advance your career — it strengthens teams, builds trust, and enhances your company’s reputation. In this joint session with the Emerging Leaders SIG and the

Retaining skilled automation and controls engineers is a perennial challenge for businesses – no matter what your company or team size. Why not invest 60 minutes of your time to

Do You Want to Talk About AI in Marketing? AI tools – they're everywhere, but are you using them effectively? How do you separate hype from helpful? Let's explore together

Emerging Leaders SIG: AI Practical Uses – Tips and Tricks for Using LLMs for Everyday Tasks AI is on everyone’s minds – so much potential , but where to start?

Paid advertising – Should it be a part of your marketing mix? Is it worth the investment? How do you evaluate ROI? How do you know where to invest your budget?  Let's explore together during this Marketing Special

What is the strategic role of SIs in accelerating adoption of modern manufacturing architectures grounded in standardized information models and Unified Namespace (UNS) principles? This SIG meeting will dive into

Open houses, customer events, and live experiences: Are they worth the investment? How do you plan and execute them effectively? How do you measure success? How do you justify the

Contracts are the backbone of every project — but how well do you really know them? Why not invest 60 minutes of your time to dig into the details during