The Exchange is a digital marketplace where system integrators (SIs), industry suppliers and manufacturers can connect and do business.
Making business decisions is harder than ever. There are more options, more stakeholders, more data points. In fact, a simple search engine query alone can return hundreds of results.
Fortunately, CSIA has developed the Industrial Automation Exchange: A digital marketplace where system integrators (SIs), industry suppliers and manufacturers can connect and do business.
With thousands of qualified integrators and suppliers and a robust search function, end users can easily research potential partners for projects – anywhere, anytime.
Using criteria such as industries, specialties, products, certifications, and more, an end user can quickly sort through the possibilities and shortlist the companies that make sense.
The Exchange also features a handy feature that generates a list of up to 5 company profiles at a time to compare side by side.
Then an end user can browse the multimedia content for each of the profiles – or go through the Automation Library to find even more useful content.
In short, the Exchange is a unique, robust, industry-specific B2B marketplace – making it the place to be!
“Modern B2B buyers will expect providers to be present and proactive at every moment of their journeys, in all of their preferred channels and touchpoints.”
Forrester Research, 2020, ”What B2B Buyers Crave”
Creating a profile on the Exchange is free – whether you are a CSIA member or not. But CSIA members get an automatic upgrade to the Bronze level.
But most companies choose to enhance their presence on the CSIA Exchange by upgrading to a Gold profile and/or package and/or purchasing display advertising.
There are several reasons why you would want to upgrade to a Gold.
Do you want to:
Then you need to upgrade to a Gold profile or package so you can tap into the SEO and content marketing machine that is the CSIA Exchange.
If you want to guarantee your brand is there when buyers are, then a package is right for you.
Integrator Package 2: Gold Profile + Featured Integrator on Homepage (Limited availability)
Integrator Package A: Gold Profile + Featured Placement on Find an Integrator Page
Supplier Package C: Gold Profile + Find a Supplier Page Banner Ad
Supplier Package B: Gold Profile + Authorized Integrator Sub-Directory
Supplier Package A: Gold Profile + Featured Placement on the Find a Supplier Page
If you want even more reach, then display ads are a great option. Display ads are strategically placed on the most highly trafficked pages.
Display advertising runs for a 12-month period (January – December), but can be prorated on a case-by-case basis. However, artwork can be changed at any time.
If you are on the fence about upgrading your digital presence on the Exchange, consider the following data.
“The typical buying group for a complex B2B solution involves six to 10 decision makers, each armed with four or five pieces of information they’ve gathered independently and must deconflict with the group,” according to Gartner’s The B2B Buying Journey.
According to the 2023 State of Marketing to Engineers survey by TREW Marketing and GlobalSpec:
While searching online, 43% of engineers filter through at least 5 pages of search results to find the information they are looking for.
Bottom line: Companies need a strong digital presence to educate potential customers and generate new business. And that includes you!
Test drive the Exchange to see how easy it is to search, navigate and be found!
CSIA members with a Gold profile or higher are eligible to be a guest on the Talking Industrial Automation – a podcast with more than 100K downloads. Take a look!
If you are interested in getting in front of customers, then take advantage of the media opportunities that CSIA has for you. Check it out!
