Paid advertising – Should it be a part of your marketing mix? Is it worth the investment? How do you evaluate ROI? How do you know where to invest your budget? 

Let’s explore together during this Marketing Special Interest Group meeting! 

(Note: This will NOT be recorded, so plan to attend the live event if you don’t want to miss out!) 

The event will kick off with a very short presentation from Crawford Rogers, Marketing Strategist, Interstates, on his paid advertising strategy and what’s working for his team. 

Then it’s your turn! Brainstorm with your peers about: 

• Paid advertising strategy (Do you have one?) 

• Platform selection (LinkedIn, Google Ads, trade publications?) 

• Budget allocation (What’s worth the investment?) 

• Targeting and audience segments (Who are you reaching?) 

• Measuring ROI (What metrics matter?) 

• Creative that converts (What catches attention?) 

• The testing process (What surprised you?) 

• And more! 

This will NOT be a typical webinar presentation – the format will be a virtual meeting – (which means mics and cameras on please 😊) so that you can get practical advice from the real experts – your peers! 

What You Should Bring 

• What you’ve tried so far and how successful it was. 

• Your burning questions about paid advertising. 

• A willingness to exchange and explore! 

What You Should Know 

• This event is for employees of CSIA member companies. 

• This session will NOT be recorded. 

What You Can Expect 

• A very short presentation from Crawford Rogers, Marketing Strategist, Interstates, on real-world paid advertising applications 

• Topic prompts for your breakout room 

• Recap of the breakout room discussions 

• What’s next 

If you are interested in collaborating and networking with other marketers in the SI industry, then this meetup is for you.

Not a marketer but know someone who is? Pass this invitation along – this group is open to any employee of a CSIA member interested in learning and sharing marketing tips, tricks and best practices!

About the CSIA Marketing SIG 

The CSIA Marketing SIG is a peer group designed to help CSIA members exchange ideas, stay current and build a community of people who want to talk – and learn — about marketing for system integrators. 

Whether you are brand new to marketing or a seasoned professional, this special interest group is a unique opportunity to meet other people who do what you do – or who are interested in it! 

To make sure you stay up to date on what’s happening with the CSIA Marketing SIG, subscribe to the Marketing SIG forum here. (You will need to be logged in.)