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100% Authentic: SI Marketers Share Real Stories, Real Results
May 5, 2026
Baltimore, MD
A Marketing Workshop for System Integrators
The internet is saturated with generic, cookie-cutter marketing webinars, workshops or other online resources. But where can you find
practical tips and tools specific to the system integration industry – shared by people who actually do this work every day?
You guessed it! Here!
CSIA has brought together some of the most experienced and innovative marketers in the industry to create a one-day workshop filled with real stories, proven strategies, and battle-tested tactics. This is not just theory; this is what is actually working right now in SI marketing.
Session after session, you’ll hear from industry peers who will tell you what worked for them — and didn’t! — and give you the practical insights you can use to make 2026 your strongest marketing year yet.
Even more importantly, you’ll be elbow to elbow with people just like you – peers tasked with navigating this highly-specialized industry, audience, and ever-changing digital landscape.
Expect honest conversations, authentic experiences, and the kind of peer-to-peer learning you can’t get anywhere else.
Whether you are marketing curious with few or no resources or a more seasoned pro looking to discover what’s working for others, this is one in-
person event you won’t want to miss.
Note: This workshop has limited availability and does sell out. If you want to ensure you get a spot, register as soon as you can.
Price ranges from $950- $1,150. (The earlier you register, the more you save!)
Workshop includes a full day of education and materials, breakfast, lunch, two breaks and complimentary access to the CSIA Conference Emerging Leaders and Welcome Receptions.
While CSIA will make every effort to deliver the agenda as presented here, the speakers, schedule and sessions are subject to change as circumstances do.
Agenda
This agenda is a bit of a work in progress as the Marketing Committee continues to refine the details of the day.
| Time | Session | Session Description | Presenters |
|---|---|---|---|
| 8:30 am | Breakfast | Grab some food and find a table! | |
| 9 am | Welcome and Intro | Let’s go! | Sabrina Kilgore, Concept Systems |
| 9:15 am | Session 1: When Change Can’t Wait: Rebranding Against the Clock | Six months to rebrand sounds impossible — until you do it. This session shares lessons from moving quickly without cutting corners, relying on your team, and creating a brand that’s built for what’s next. | Karrie Porter, SkyIO |
| 10:15 am | Session 2: Where Should the Next Dollar Go? Smarter Marketing Budget Decisions for Integrators | In long, technical sales cycles, the real question isn’t what worked last quarter, it’s where the next dollar works best. This session breaks down how B2B integrators can allocate marketing budget across awareness, consideration, and decision stages, avoid common ROI traps, and make defensible investment decisions that stand up to sales and finance. | Angela Smith, Automation NTH |
| 11:10 am | Small Group Discussion | Topic TBD | Sabrina Kilgore, Concept Systems |
| 11:35 am | Session 3: TBD | Coming soon! | |
| 12:30 pm | Group Photo and Lunch | Take a break for a quick pic and a bite! | |
| 1:30 pm | Session 4: Marketing Math: Cracking the KPI Code for Growth | CTR, MQL, conversions, impressions, reach, dwell time, page views, SQL, buyer intent, targeting, SERP, SEO, AEO, GEO — the list of acronyms and metrics seem endless. But what really matters? What DO you need to track and measure? Let’s figure it out together during this interactive session where you – and your marketing peers – can share what has and has not worked. The session will start with a panel of people with a history of tracking KPIs in different ways who will share their insights. But that’s just the beginning, because the audience, yep, that’s you, will be encouraged to share as well. So bring your best KPI stories and be prepared to hear from others. If you have ever wondered, how can I crack the KPI code, then you belong in the room for this one! | Moderator: Kimberley Shirk, Huffman Engineering |
| 2:30 pm | Small Group Discussion | Topic TBD | Sabrina Kilgore, Concept Systems |
| 3:00 pm | Session 5: From Search to Discovery: How System Integrators Stay Visible in an AI-Driven World | The way buyers find system integrators is changing — not gradually, but fundamentally. AI-powered search tools are reshaping discovery, referral traffic, and how prospects decide who makes their shortlist. In this session, you’ll discover what system integrators need to understand about visibility today and how to adapt without chasing trends or abandoning proven marketing fundamentals. You’ll also learn how AI search differs from traditional search, common misunderstandings, and why AI referral traffic is becoming a critical driver of high-quality website visits. Built for lean marketing teams and “marketing islands,” this session emphasizes practical, actionable insight over theory. You will gain a clearer picture of how your organization is showing up today and receive a straightforward checklist to help prioritize next steps for the coming year. | Christine McQuilkin, Brittany Smist, Rivergate |
| 4:00 pm | Session 6: Ask Me Anything | Stump the speakers! | Panel |
| 4:30 pm | Closing Remarks | Invitation to Receptions and survey time! | Sabrina Kilgore, Concept Systems |
2026 Marketing Workshop Presenters
- Sabrina Kilgore, Marketing Manager, Concept Systems
- Karrie Porter, Marketing and Communications Manager, SkyIO Inc.
- Christine McQuilkin, Vice President of Account Services, Rivergate Marketing
- Kimberly Shirk, Marketing Manager, Huffman Engineering
- Brittany Smist, Digital Marketing Account Manager, Rivergate Marketing
- Angela Smith, Marketing Manager, Automation Nth
- Georgia Whalen, President, Rivergate Marketing
CSIA Marketing Committee
Marketing Committee: Thank you!
Co-Chair Lindsey Weimer, Business Development Director, MartinCSI; Co-Chair Co-Chair Georgia Whalen, President, Rivergate Marketing; Julie Gaier, Content Marketing Strategist, TRG Marketing; Sabrina Kilgore, Marketing Manager, Concept Systems; Becky Kramer, Marketing & Sales Enablement Manager, aeSolutions; Steve Malyszko, Co-Founder and Former CEO, Malisko Engineering; Christine McQuilkin, Vice President, Rivergate Marketing; Pat Miller, Owner and Chair, Engineered Energy Solutions;
Karrie Porter, Marketing and Communications Manager, SkyIO; Brielle Reisman, Technical Marketing Specialist, Prime Controls;
Kimberly Shirk, Marketing Manager, Huffman Engineering; Angela Smith, Marketing Manager, Automation NTH
On behalf of the CSIA Board of Directors and staff, a huge thank you to these committee members who work throughout the year to bring the SI marketing community a full lineup of in-person and virtual events.
If you would like to join this committee, contact CSIA staff.