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SUMMARY:Marketing SIG Virtual Event: Do You Want to Talk About MQLs vs SQLs?‎
DESCRIPTION:Understanding where a lead stands in the funnel can make or break your marketing and sales alignment. But for many system integrators\, the line between a marketing qualified lead (MQL)and a sales qualified lead (SQL) is blurry — or nonexistent. \nLet’s figure it out together during this Marketing Special Interest Group meeting! \n(Note: This will NOT be recorded\, so plan to attend the live event if you don’t want to miss out!) \nThe event will kick off with a very short presentation from Lindsey Weimer\, Marketing Director at Apex Controls\, on how her team defines and qualifies leads — and what’s working. \nThen it’s your turn! Brainstorm with your peers about: \n\nWhat is an MQL vs. an SQL — and does your team have a shared definition?\nHow do you qualify a lead? (What criteria move someone from “interested” to “ready to buy”?)\nLead scoring (What behaviors and signals matter most?)\nThe marketing-to-sales handoff (Where does it break down — and how do you fix it?)\nNurturing MQLs (What content and touchpoints move leads down the funnel?)\nMeasuring what matters (MQL-to-SQL conversion rates and what they tell you)\nGetting marketing and sales on the same page (Easier said than done!)\nAnd more!\n\nThis will NOT be a typical webinar presentation – the format will be a virtual meeting – (which means mics and cameras on please 😊) so that you can get practical advice from the real experts – your peers! \nWhat You Should Bring \n\nHow your organization currently defines (or doesn’t define!) MQLs and SQLs.\nYour burning questions about lead qualification and the marketing-to-sales handoff.\nA willingness to exchange and explore!\n\nWhat You Should Know \n\nThis event is for employees of CSIA member companies.\nThis session will NOT be recorded.\n\nWhat You Can Expect \n\nA very short presentation from Lindsey Weimer\, Business Development Director\, MartinCSI\, on real-world lead qualification in the SI industry\nTopic prompts for your breakout room\nRecap of the breakout room discussions\nWhat’s next\n\nIf you are interested in collaborating and networking with other marketers in the SI industry\, then this meetup is for you. \nNot a marketer but know someone who is? Pass this invitation along – this group is open to any employee of a CSIA member interested in learning and sharing marketing tips\, tricks and best practices! \nAbout the CSIA Marketing SIG \nThe CSIA Marketing SIG is a peer group designed to help CSIA members exchange ideas\, stay current and build a community of people who want to talk – and learn — about marketing for system integrators. \nWhether you are brand new to marketing or a seasoned professional\, this special interest group is a unique opportunity to meet other people who do what you do – or who are interested in it! \nTo make sure you stay up to date on what’s happening with the CSIA Marketing SIG\, subscribe to the Marketing SIG forum here. (You will need to be logged in.) \nAbout the CSIA Marketing SIG  \nThe CSIA Marketing SIG is a peer group designed to help CSIA members exchange ideas\, stay current and build a community of people who want to talk – and learn — about marketing for system integrators.  \nWhether you are brand new to marketing or a seasoned professional\, this special interest group is a unique opportunity to meet other people who do what you do – or who are interested in it!  \nTo make sure you stay up to date on what’s happening with the CSIA Marketing SIG\, subscribe to the Marketing SIG forum here. (You will need to be logged in.) 
URL:https://controlsys.org/event/december-marketing-sig-virtual-event/
CATEGORIES:Special Interest Group
ATTACH;FMTTYPE=image/png:https://controlsys.org/wp-content/uploads/2024/06/SIG-16_9.png
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