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SUMMARY:Marketing SIG: Do You Want to Talk About In-Person Events?
DESCRIPTION:Open houses\, customer events\, and live experiences: Are they worth the investment? How do you plan and execute them effectively? How do you measure success? How do you justify the budget? \nLet’s explore together during this Marketing Special Interest Group meeting! \n(Note: This will NOT be recorded\, so plan to attend the live event if you don’t want to miss out!) \nThe event will kick off with a very short presentation from Tory Manning\, Vice President\, Marketing\, Cross Company\, on her in-person event strategy and what’s working for her team. \nThen it’s your turn! Brainstorm with your peers about: \n\nEvent strategy (Do you have one?)\nEvent format selection (Open houses\, customer appreciation events\, trade shows\, lunch & learns?)\nBudget allocation (What’s worth the investment?)\nDriving attendance (How do you get the right people in the room?)\nMeasuring ROI (What metrics matter?)\nExperience design (What keeps attendees engaged?)\nThe follow-up process (How do you convert attendees into opportunities?)\nAnd more!\n\nThis will NOT be a typical webinar presentation – the format will be a virtual meeting – (which means mics and cameras on please 😊) so that you can get practical advice from the real experts – your peers! \nWhat You Should Bring \n\nWhat you’ve tried so far and how successful it was.\nYour burning questions about in-person events.\nA willingness to exchange and explore!\n\nWhat You Should Know \n\nThis event is for employees of CSIA member companies.\nThis session will NOT be recorded.\n\nWhat You Can Expect \n\nA very short presentation from on on real-world paid applications\nTopic prompts for your breakout room\nRecap of the breakout room discussions\nWhat’s next\n\nIf you are interested in collaborating and networking with other marketers in the SI industry\, then this meetup is for you. \nNot a marketer but know someone who is? Pass this invitation along – this group is open to any employee of a CSIA member interested in learning and sharing marketing tips\, tricks and best practices! \nAbout the CSIA Marketing SIG \nThe CSIA Marketing SIG is a peer group designed to help CSIA members exchange ideas\, stay current and build a community of people who want to talk – and learn — about marketing for system integrators. \nWhether you are brand new to marketing or a seasoned professional\, this special interest group is a unique opportunity to meet other people who do what you do – or who are interested in it! \nTo make sure you stay up to date on what’s happening with the CSIA Marketing SIG\, subscribe to the Marketing SIG forum here. (You will need to be logged in.)
URL:https://controlsys.org/event/do-you-want-to-talk-about-in-person-events/
CATEGORIES:Special Interest Group
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